MV Agusta partners with Mercedes-AMG

The deal saw Mercedes-AMG purchase a quarter stake in the Italian brand, with the initial focus of the partnership being shared marketing and sales efforts. AMG sees the purchasers of their cars and the MV Agusta range of sports motorcycles as being similar, so want to use the association to leverage MV Agusta owners/buyers into AMG vehicles.

For MV Agusta, the benefits are an obvious financial stability, as well as the opportunity to expand their reach through access to Mercedes-AMG dealerships. Mercedes-AMG will also appoint one member of MV Agusta's board of directors to their own board.

The sum paid by Mercedes-AMG GmbH for the 25% interest in MV Agusta Motor S.p.A has not been revealed, and is still subject to the approval of the relevant authorities, which is expected to be granted in late November.

Tobias Moers, Chief Executive of Mercedes-AMG GmbH, said: "In MV Agusta, we have found the perfect two-wheel partner for Mercedes-AMG. This manufacturer with a long tradition and Mercedes-AMG are connected not only by a long and successful racing history, but also by shared values and goals for the future - allowing the experience of utmost perfection, optimal performance and motorsport technology for the road."

Giovanni Castiglioni, President and CEO of MV Agusta Motor S.p.A., commented: "MV Agusta and Mercedes-AMG are a perfect brand fit: Two complementary companies that stand for design, high performance and excellence. Mercedes-AMG will help MV Agusta to further expand globally and to accelerate our growth."

AMG's previous association with Ducati was terminated when Audi purchased the iconic Italian motorcycle company (for a rumoured $1.1 billion) in 2012.