Harley Davidson 105th Anniversary. Dec 08
The Motor Company's 'Ride Home' featured a motorcycle pilgrimage that started in 105 different cities across America, all converging into 25 cross country routes.
The ride, and thousands of Harley-Davidson enthusiasts then rolled into Milwaukee, the birthplace of Harley-Davidson, on August 27. While in Milwaukee, Harley enthusiasts were treated to three days of motorcycles, music and more. Highlights included more than 20 concerts including performances by Daughtry and Bruce Springsteen and the E Street Band. "The Ride Home was built around three passions shared by all Harley-Davidson owners -- their motorcycle, the road and their fellow riders," said Bill Davidson, Vice President of Core Customer Marketing, Harley-Davidson Motor Company. "The fact that we've been able to integrate these passions while celebrating 105 years of the world's best motorcycles makes it an even sweeter experience."The anniversary also saw the celebrating of H-D's 28-year relationship with the Muscular Dystrophy Association raising another US$6.7 million, bring the cumulative total to more than US$71 million.