Yamaha launch 'bLU cRU'

Combining all Yamaha's activities, such as racing, training and events, under one umbrella, bLU cRU is like a club and aims to keep Yamaha buyers as customers for life by creating and satisfying aspirational needs.

The activities and events will cover all skill levels, from recreational to the professional racer, but YMA says new riders will be a major focus for the bLU cRU.

bLU cRU is free to join - all you need is a Yamaha on or off-road sports bike.

"We believe that building a bLU cRU community offers real value for our Blue and White World customers by offering a wide range of fun activities they can enjoy on their Yamaha's," says YMA Director and GM Steven Cotterell.

"bLU cRU will maintain Yamaha's strong position in the off road market segment, continue to grow road market share and reinforce the uniqueness of the tuning fork brand."